Even as some of us deny websites and other social media outlets, and overlook the fact that our congregations are actively engaged on the internet, newspapers are going out of business, civic engagement is at an all-time high online (especially, according to the Pew Internet and American Life Project, “the wealthy and well-educated”), and nearly half of U.S. adults are using a social networking service. As far as the “digital divide” goes, 79 percent of U.S. adults are now Internet users — a 67 percent increase from 2005 — and 59 percent of Americans have accessed the Web from a wireless device. Clearly, we’re past the point of “oh, our folks don’t use the Internet or social networking!”
So, why our reluctance? The answer consists of four parts: 1) a misunderstanding of how to use the medium; 2) difficulty measuring results; 3) ignorance; and 4) the “we’ve always done things this way” inertia effect.
Luckily, conquering these objections isn’t difficult. It just takes education, logical thinking, and flexibility. Here are some tips: Continue Reading »
« Prev - Next »
